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Lucky Strike Entertainment – Case Study

Reading time: 3 minutesFeb 16, 2021

Lucky Strike Uses REX Across 16 Locations To Increase Online Reservations by 145%

As one of the most recognized bowling lounges in America, Lucky Strike Entertainment has 16 locations across 10 states. Serving as a hub for fun, Lucky Strike has evolved by adding a gastro-focused menu of food and drinks as well as an array of entertainment options. 

Lucky Strike Needed a Reservation Platform to Increase Conversions for Lane Reservations

Lucky Strike believed there was an opportunity to double revenue from individual lane reservations. When Lucky Strike first started out, online reservations accounted for a small portion of their sales while private events took the lions share.

Some of the main issues with the platform were:

  • There was a design disconnect with the website and the checkout flow. Customers would often feel like they reached the wrong page.
  • The checkout took too long leaving many people to exit the flow before checking out.
  • Staff was spending too much time managing each venue.
  • Availability was not real time and had to be updated weekly

This is what it looked like:

Lucky Strike chose REX to provide a robust solution

We worked closely with Lucky Strike to create a solution that supports the company’s goals. We started by taking a customer-centric approach and understanding some of the pain points in the reservation process. After months of industry research and testing we were excited to deploy REX for Lucky Strike Entertainment. The new and improved reservation platform solved all the previous issues they were facing:

Better Design
Customers expect brand consistency and fluid design. We provided Lucky Strike with a theme editor that allows branding elements like logos, colors, and lifestyle photography to be uploaded.

Simplified Customer Journey
Previously Lucky Strike had 2 main call-to-action buttons on their website; “Book a Party” and “Reserve a Lane”. We eliminated the confusion and directed guests to 1 place.

Less Time Managing
We gave venue managers the tools to efficiently manage each venue. Our admin dashboard gives Lucky Strike staff a live look at reservation status, allows for building multiple schedules, and the ability to auto-charge no-shows.

By the Numbers. Lucky Strike Lane Reservations Go Through the Roof

After we rolled out REX for Lucky Strike we noticed some incredible improvements both in conversion and time spent managing.


Conversion Rate Increase


Additional Revenue per reservation


Hours per week using admin dashboard

Interested in learning how REX can increase online reservations for your bowling or activity based venue? See a demo here.